Internet Marketing

Marketing Concepts

Content marketing is a necessary strategy for modern marketers looking to draw in customers, maintain their interest, and convert them into loyal users of your services.

[ For years, search engines have been recognized as the most effective way to direct qualified leads to your website, so its important to know all there is to know about marketing through search engines. See AUTO RENTAL NEWS's story, Strengthening Your Web Marketing Program. ]

Email Marketing: a professional message works for several reasons; allows targeting, data driven, drives direct sales, builds loyalty and trust, and supports sales through multiple channels. SMC offers a proven business model to help its clients establish long term relationships in the market place.

Social Networking: a powerful strategy that brings attention to your branded services by promoting your business through community channels; provides massive amounts of traffic to your company, website, blog and creates a tremendous opportunity for increased revenue. SMC makes available its real-time reservations technology to be embedded on Facebook.

Website Consulting: a website is an online business card, resume and photo album wrapped altogether in one presentation; promotes brand, outlines services, engages customer and converts shoppers into buyers. SMC cares about online reputation and therefore works closely with clients to find opportunity and get results.

Search Engine Marketing: a scientific and effective practice for getting tons of traffic to your website by positioning your company on the first page of the larger search engines; includes SEO (Search Engine Optimization), VSEO (Video Search Engine Optimization, and PPC (Pay-Per-Click) campaigns. For packages, click here.

Internet Branding

Even today, there are many companies that fail to see that the Internet offers many opportunities throughout the business process to manage, collaborate and share information, increase labor efficiencies, enhance marketing efforts, internet strategy, and improve customer service.

[ The Internet's growing role as a core revenue channel, along with other advances in technology, creates growth opportunities for auto rental companies bold enough to adapt quickly. See AUTO RENTAL NEWS's story, The Technology-Driven Web World Order. ]

At SMC Software, our focus is on helping organizations implement the right internet marketing strategy whether the goal is to better manage customer relations, further business initiatives, or maximize marketing efforts. SMC will begin by analyzing and evaluating your company's current application of the internet. SMC will provide a comprehensive search engine optimization plan that considers the business model, internet marketability, web site structure and content, site performance and reports and identifies efficacy opportunities.

With proven traditional and innovative approach, SMC will focus on providing an internet marketing strategy with a results-oriented goal. SMC understands the individual needs of a business and will work with your company on a personal basis in developing a proven search marketing strategy with a plan tailored to your specific industry.

Wondering what we can do for you? Read a real-life internet marketing strategy case study.

Multi-Channel Strategy

SMC's CRS is enterprise grade and can seamlessly integrate into your existing website (white-label style) as well as your back-office operating system; thus, it provides real-time information to your website and various marketing channels. The CRS is a comprehensive platform for highly multiplexed functional channels; however, the tab-touch dashboard makes it easy for any business to accurately maintain rates, inventory and ancillary services that are accessed from all distribution points. The CRS offers dynamic rate structures, flexible inventory control features and optional service applications to leverage historical data to simplify yield management strategies.

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Suite 104
Oldsmar, FL 34677

Toll Free: (800) 385-1658
Corporate: (813) 381-5144
Fax: (813) 464-8034